Techstars selected Atono for its portfolio

Your AI tools are fast. But they don't know your product.

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Atono gives your AI tools product knowledge — so your team plans, builds, and ships without the rework. Free for teams up to 25; every Techstars company gets 75% off Paid for two years.

 
Your Techstars perk

Two products. One Techstars.

Techstars Logo

  • Atono Free — for teams of 1-25 users. Genuinely free, not a trial, no expiration. A full product, not a limited tier.
  • Atono Paid — for any team size, even a single user. Paid unlocks the Al functionality and other capabilities Free doesn't include.
⭐️ Redeem your perk👥 25 users free🏷️ 75% off for 2 years
 

How your perk works

  1. Start on Atono Free. No card, no code — your whole team up to 25 users.
  2. Upgrade to Paid in-product when you're ready - for the Al features, or as you grow.
  3. Enter your code at checkout — use Founders75 for 75% off Atono Paid, two years.

Larger team already past 25 users? Go straight to Paid and apply Founders75 at checkout — the perk applies at any size.

Built by founders who've been in your shoes

“Speed is the whole game at a startup — but it only compounds when your team, and now your AI, are building the same product instead of five versions of it. We built Atono so you can build fast, together.

Troy McAlpin

Troy McAlpin

CEO, Atono · Previously scaled xMatters to $240M acquisition

The problem

Wrong gets caught. Almost-right gets shipped.

Your AI writes specs and code fast. It also invents features you don't have, uses the wrong word for the thing, and makes assumptions about your product that nobody told it. The obvious mistakes get caught in review. The almost-right ones — the spec that's 90% correct, the story that contradicts a decision from last month — slip through. That's true at five engineers and at five hundred: the more your people and your AI tools each work from their own picture of the product, the more almost-right ships.

 
Product Glossary Step 02
The fix

Give your AI the product knowledge it's missing

Atono turns your documentation into a structured Glossary — your product's concepts, their definitions, synonyms, and how they relate. Something every teammate, tool, and AI agent can read. Built from your docs, curated by your team, and kept current as the product changes.

Without glossary:
---
*AuraSync mood-based sprint planning*
User story:
As a Scrum Master, I want to assess team mood before sprint planning so I can adjust sprint capacity and task assignments to match the team's state.

Acceptance criteria:
1. Responses are anonymized before results are surfaced to the Scrum Master and Product Owner.
---
Guessed roles. Invented an anonymization model the product doesn't have.

With glossary:
---
*AuraSync mood-based sprint planning*
User story:
As a backlog owner, I want AuraSync to suggest a sprint scope that accounts for team capacity and morale alongside story points and velocity.

Acceptance criteria:
1. No anonymization — role access is defined by team roles. Members who don't submit a check-in are excluded from the average.
---
Your team's real terms — and the product's actual access model.

The difference isn't the prompt. It's the context the AI can reach.

Chain reaction

One fix, upstream of everything

Product Knowledge

The Glossary grounds your AI in your product.

To next step

Accurate specs

An error caught at the spec stage costs a fraction of the same error caught in code review or production.

To next step

Better code, first time

Better code, first time — engineers and AI build what you meant.

Velocity
Quality
DevEx
Cost

Footnote: errors cost 10–100× more to fix downstream than at the spec stage. Sources: Boehm; NIST 2002; IBM Systems Sciences Institute.

How it works

Set it up in minutes

It takes minutes to set up — and replaces "almost right" with actually right.
Step 1

Connect your docs

Paste a link to your docs, help center, or knowledge base. Atono reads them and identifies the concepts that define your product.

Step 2

Structure your product knowledge

Atono builds a structured glossary — definitions, synonyms, and how concepts relate — that your team and AI can use.

Step 3

Write with AI that gets it

Use the glossary to write stories, specs, and prompts, so AI generates work that reflects how your product works.

Two ways to run Atono

Start where you are

Replace your stack, or keep it and add Product Knowledge on top. Atono works for a team of three and for a division of three thousand.
Full Platform

Replace and consolidate

One workspace for planning, building, releasing, and measuring — Product Knowledge built in. Atono replaces Jira plus your feature-flag tool plus your analytics tool. Most teams pay $33–56 per user across those three; Atono Paid starts at $19 — and Techstars companies take 75% off that for two years.

Plan Build Deploy Measure

Best for: teams ready to consolidate the stack.

Outcome: fewer tools, less rework — one connected flow.

Intelligence Layer

Keep your tools, add Product Knowledge

The Glossary, MCP, and AI Context sit alongside Jira, Linear, ADO, or Monday.dev. Your team keeps its workflow; your AI tools — and your PMs — get the context they've been missing. At scale, it replaces the AI scaffolding every engineer quietly maintains — prompts, .md files, harnesses — with one governed, permissioned layer.


Best for: teams not changing tools, and the default for larger orgs.

Outcome: consistent AI output across every tool and session.

We tested this on ourselves first

“We built the Product Glossary for ourselves at Atono and ran it on our own work. 60% of the AI-generated stories needed changes, and it even caught features we'd labeled as new that were actually enhancements. That kind of mistake easily costs a sprint.”

 Doug Peete

Doug Peete

Head of Product, Atono

We also asked 350 engineering teams how product knowledge holds up:

0%

discover missing work mid-cycle

0%

keep product knowledge in people's heads

0%

have no shared context for their AI tools

0%

use AI for requirements, not just code

“It’s refreshing to see a product built with true cross-functional collaboration in mind. The ability to toggle features directly from stories and generate bug reports with full diagnostic context is brilliant – huge time-saver for devs and QA alike.”

Ryden Sun

Ryden Sun

Head of Product

Careers Operations

What changes

Your specs match your product. Your AI tools stop guessing and start drafting work you can actually use. Your team — and every AI agent — builds from the same definition of the product. You ship faster every week, not slower — and what ships is what you meant.

Why Techstars partnered with Atono

Atono is a Techstars Growth Network Partner. The partnership exists because every portfolio company hits the same wall — AI tools that move fast but don't understand the product being built.

“Our founders build with AI from day one. We brought Atono into the Growth Network because it gives their AI tools real product context — so portfolio teams can move fast without shipping the wrong thing.

Ariel Lopez

Ariel Lopez

Partner Success Manager, Techstars

Built by founders who've been in your shoes

“Speed is the whole game at a startup — but it only compounds when your team, and now your AI, are building the same product instead of five versions of it. We built Atono so you can build fast, together.

Troy McAlpin

Troy McAlpin

CEO, Atono · Previously scaled xMatters to $240M acquisition

See what Atono already knows about your product

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Questions, answered

  • Is Atono really free?

    Toggle FAQ

    Yes. Atono Free is a full product for teams of 1–25 users — not a trial, and it doesn't expire.