We believe in developing a vision, then a plan, defining the objectives and then delivering on time, every time. Our big, hairy, audacious goal is to build the most used – even celebrated platform – that facilitates the invention, construction, and improvement of software.

Our vision is to deliver happiness to the teams that build software that people will love. 

While we don’t know the eventual impact of AI on the software development lifecycle, we do know that slapping AI labels on products does more damage than good. We believe in the thoughtful application of technologies that can be used to improve the experience, velocity, and quality of software.

Now, a few quick facts about the future of Atono. 

Yes and no.

We raised $4 million from a closely knitted group of investors who believe in our vision and capabilities. We’ll likely need to consider an A & B round to develop and grow faster. But each round comes at a real cost and an impact, so those decisions will be thoughtfully made at the right time.

Yes and no.

Goals and directives are more like it. On the spending side, the directive is to “be frugal” (e.g., conserve cash) unless it involves our people. We don’t ever want to be in a position where we need money, that would impact our velocity and my sleep quality. We aim to build a successful SaaS company with a unique revenue model – our financial goal is to eclipse $100m in annual recurring revenue by 2030.

Right now, however, we are focused on testing our message-market-fit and product-market fit, developing thoughtful and helpful product-led growth capabilities, and so on. Much to do. We have several competitors approaching the problem in a similar way to one another – we believe that is our window of opportunity (or they are all correct and we missed the memo). 

First and foremost, Atono must solve real problems.

We'll apply AI and other technologies where they add real value, but not to claim “AI” all over our marketing. We're accepting and aware that many teams build software differently than we do, so we're building capabilities to provide flexibility and speed, not an “our way or the highway approach”. We believe in the power of teams and collaboration, so we will stay focused on those capabilities. We also believe in and desperately want criticism of our service, the product, and the company. The goal of Atono is to provide core functionality for each function on a team: planning, building, testing, operating, supporting and improving software.  

The end of 2025 is all about customer feedback after our July 2, 2025 GA launch.